Anam QAMAR*, Areesha RIZWAN** and Zoya Hanif KHAN***
Abstract
The purpose of this research paper is to identify how market, social, and personal factors, along with loss aversion and regret bias, influence women’s stock investment decisions, mediated by women’s investment attitudes in the context of Pakistan. An explanatory study was conducted with a sample of 152 respondents. Using a deductive approach, data were collected through a questionnaire survey and analysed using PLS-SEM and SPSS. The findings indicate a significant positive impact of market, social, and personal factors, as well as regret bias, on women’s investment decisions. Regret bias mediates women’s investment attitudes, whereas loss aversion shows no significance. This study’s significance is that it helps women understand these choices and options well so they can invest wisely. Their financial knowledge and independence will ultimately increase while keeping in view the possible impact of the identified factors. The study can assist in diminishing the gender gap between men and women and can make the economic world more comprehensive and competitive.
